Our Top 6 Reasons For Making 3D Part of Your Sales Process
With the market starting to slow somewhat, it’s time to think differently and try a different sales approach.
Time to take a look at how you are doing things and focus on what you can improve.
Can you do better? How can you increase sales in your pool business? Have you considered using 3D as part of your sales process?
In this month’s Blog article, we take you through our Top 6 Reasons for why you should include 3D as a part of your sales process.
# 1 – 3D helps close sales faster by giving your clients certainty
By using 3D imagery, visualising your pool design is easy for your customers. It allows them to see the value of their investment in an instant, making the sales process simple and enjoyable. Seeing their pool in 3D gets them excited and emotionally connected when they can imagine themselves enjoying that space with friends and family.
As 3D gives your clients confidence in knowing exactly what they are getting, it speeds up their decision making process. On top of that, clients are also more inclined to go with someone that can provide that level of certainty. This is especially true of clients that know they can’t visualise the result themselves. Which means your conversion rates can increase as well.
Some pool builders have reported conversion rates of over 80% when using 3D images.
# 2 – Increase your revenue with 3D
It’s clear that 3D can help sell your overall vision; but there is another benefit as well. When clients see their pool and backyard in 3D, they can understand what they are investing in AND they often decide to go for all the extra features too. 3D puts the focus on the finer details such as the spa, water features, tiling, products, and other finishes that you specify. Often when a client sees the complete picture in 3D including all the finishes, they start to form an expectation of what they want their pool and surrounds to look like. Sometimes saying comments like, “How can we make it look just like that?”
If you can supply all those features and products for them, you are adding additional support to your client whilst also increasing your revenue for the project.
# 3 – Manage client expectations and budgets
How often do you start a project only for the customer to make changes as it wasn’t turning out exactly as they imagined? With 3D images, everyone knows exactly how it will look before construction commences.
It helps manage the client’s expectations and reduces changes that can add to the cost down the track. 3D also does the selling for you. No more trying to explain how it will look, the 3D images speak for themselves and give your customers the confidence to proceed sooner rather than later.
# 4 – Take your business to the next level and stand out from the crowd
There’s a huge range in the quality of presentations from pool contractors out there. Everything from hand drawn sketches and highly detailed CAD plans to 3D images and fly-through movies. The quotes can be just as varied as the services.
If you are offering 3D as standard in your pool presentations, you are placing your business ahead of other competitors in the market. You will be perceived as delivering greater value to your clients and enable you to command higher prices for that superior level of quality. You are also giving your clients a level of certainty that others may not.
By presenting your designs in 3D, your presentation will have a lasting impression on your customers. It may give them confidence to proceed with you rather than the other contractors they were considering.
# 5 – Optimise your time
Every customer is excited when they see their new pool in 3D. Sometimes even signing up on the spot. With higher conversion numbers, you can do less consultations and fewer quotes, potentially saving you days of time.
Let someone else do the hard work for you, by outsourcing your 3D images to someone else. Outsourcing allows you to add on 3D as part of your process without having to change the way you are doing things. It makes 3D as quick and easy as possible. Leaving you time to become more efficient and more productive.
Don’t waste your time trying to use 3D software yourself when you could be out making sales and building pools. In as little as 10 minutes you can send your sketch with dimensions and details of your project plus a few site photos. Then simply leave the rest to us. We’ll deliver impressive 3D render images back to you within 5-10 business days.
As the owner of your business, your job is to ensure growth. That means you need to concentrate on tasks which will directly generate the most value for your business and your brand. However, too often, business owners find themselves running around doing quotes and responding to demanding clients that want everything yesterday.
By outsourcing the 3D work of your business, you can free up your time to focus on your clients.
# 6 – Don’t get left behind – stay in front with 3D
Clients are more aware now. They do their research and have higher expectations. Gone are the days of a simple hand drawn sketch to sell a $100k pool.
With technology ever evolving, and 3D being used more and more in the residential market, most clients are now expecting to see their designs in 3D before they sign a contract. 3D can help you get the sale before your competitors even get a look in. With 3D your customers are more likely to sign sooner and spend more on additional features.
Don’t worry if you don’t have the skills or software to do it yourself though. For a very small cost to your business, you can outsource that component quickly and easily and at an affordable price.
Summary
Have you set yourself some big sales targets this financial year? By using 3D, not only could you win more quotes, but you may also increase the average spend on each pool too. Ultimately providing a tidy increase in sales in your pool business. All for a very small cost to you.
Offering 3D as part of your sales process can offer some added benefits that you may not have thought of before. A pool can be a significant investment and your clients want to have certainty with the result. 3D images show them exactly how it will look day or night and help remove any concerns they have. You can be confident that everyone is on the same page before construction commences, helping you manage client expectations.
By utilising and outsourcing 3D, it can enable you to find space to focus on the direction of your business. The best part is, if you use an on-demand provider you only pay for it when you want to so there is no ongoing financial commitment or downside. So, what have you got to lose?
Our goal is to make visualisation of any pool construction project easy and affordable.
By using the latest design technology we transform relevant project information into an impressive digital 3D model. So, you can WOW your customers, increase your sales, and create a point of difference from your competitors.
About Pitch Box
Pitch box is a low cost, fast solution that delivers leading 3D visuals of your designs when you need it.
Providing realistic 3D Images and Fly-Throughs, to residential designers and builders. Making visualisation of any pool project easy and affordable. By using the latest design technology, we transform relevant project information into an impressive digital 3D model. So, you can WOW your customers, increase your sales and create a point of difference from your competitors.
We pride ourselves on exceptional customer service, with a dedicated customer support team based in Brisbane, Australia. Delivering high quality products with a guaranteed project completion turnaround time of only 5 – 10 business days. We offer fixed pricing for pool builders which is very competitive. Our customers know exactly what they are getting, each and every time they place an order. Discover more about how Pitch Box can support your business and place your order by visiting our website today!
